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OPMA Session at OFVC: Get to Know Ontario’s Produce Consumer


The OPMA will be hosting a session at the Ontario Fruit & Vegetable Convention (OFVC) on Wednesday, February 23, 2022, at the Niagara Falls Convention Centre. The session will commence at 2:00pm in room 223 on the second level.

Participants will gain valuable knowledge about the fresh produce target audience and what they can do to effectively reach consumers.

The Program:
Chair: Rochelle Roye, Marketing and Communications Manager at OPMA
2:00pm: Lisa Covens, VP of Communications and Public Affairs at Leger, will discuss ‘Consumer Research: Fresh Produce Consumption and Attitudes’
2:30pm: Brittany Stager, Partner at Rees and Stager will discuss ‘Converting Consumer Research into Marketing Strategies’
3:00pm: Sandra Ulewicz, Communications Coordinator at OPMA will discuss ‘Promoting Produce to Consumers in Ontario’
3:30pm: Panel discussion with speakers

We look forward to seeing you at our session at OFVC!

Feb 23
2:00 pm - 4:00 pm