Our consumer campaign
Produce Made Simple is a highly-successful consumer facing platform. It features an extensive website filled with recipes and knowledge. The brand is active across multiple social media channels with the goal of encouraging millions of Canadians to enjoy fresh fruits and vegetables every day. In addition, under the Produce made Simple banner, the OPMA runs events to promote produce through an “ambassador partnership” featuring 10 inspirational social media influencers. In 2020 alone, the program garnered over 20 million impressions with a 3% engagement rate and had a total reach of 100,000 followers.