Our consumer campaign
Produce Made Simple is a highly successful consumer facing platform. It features an extensive website filled with recipes and educational content. The brand is active across multiple social media channels with the goal of encouraging millions of Canadians to enjoy fresh fruits and vegetables every day and educating on what's local and in season. Produce Made Simple collaborates with like-minded organizations and brand ambassadors to reach a higher number of people in Ontario. In 2023 alone, the program garnered over 16 million impressions with a 1.7% engagement rate - achieving engagement and reach higher than industry average.