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OPMA's Member Value Proposition

At the OPMA, we’re the trusted connector between field and plate - bringing together growers, packers, shippers, brokers, food services, retailers, and service providers across Ontario’s produce supply chain. As a member, you gain access to timely insights, influential advocacy, meaningful networking opportunities, and consumer-facing marketing through our ‘Produce Made Simple’ platform. With the OPMA, you’re not just joining an association - you’re becoming part of a dynamic, member-focused community committed to driving market growth, strengthening consumer awareness, and building long-term industry resilience.

Member Benefits, Services & Products

1. Market Intelligence & Research

• • Quarterly Consumer and Industry Insights
    Gain access to valuable market data and consumer trends via OPMA’s partnership with Numerator. OPMA members receive quarterly Canadian and Ontarian produce shopping reports and data.
  • Industry Data & Benchmarking
    Key statistics and insights that help members stay informed of market dynamics and performance

2. Marketing & Promotion

• • Produce Made Simple Campaign
    A modern consumer-facing marketing program offering educational outreach. Produce Made Simple shares seasonal produce messaging, recipes, storage tips, and health information about buying and eating local Ontario produce (Garnering over 20 million consumer impressions annually and more than 25 million impressions to date).

• • Sponsorships
    Through various paid sponsorships, receive publicity for your product and brand at several premier events, such as the Annual Golf Tournament, Awards Night and Gala and events put together by the Young Professionals Network Committee and Women’s Produce Network Committee.

3. Education & Training

• • Signature Events & Conferences
    Opportunities to attend and participate in OPMA-hosted events such as the Golf Tournament (288 attendees), AGM Summit (75 attendees), Gala & Awards (over 350 attendees), Women’s Produce Network Summit (75 attendees), and Young Professionals Network activities (50 attendees). These events and webinars provide opportunities to learn about current issues, trends, and opportunities shaping Ontario’s produce industry.

• • Professional Networks
    The Women’s Produce Network (WPN) and Young Professionals Network (YPN) offer specialized programming, mentorship, and peer networking

• • Marketing Toolkit

Access practical tools and resources to strengthen your communications, social media, media relations, reputation management, and branding strategies.

4. Advocacy & Government Relations

• • Industry Representation
    OPMA acts on behalf of members to engage with provincial government and to advocate for produce-related initiatives
  • Stakeholder Influence
    OPMA connects members directly with policymakers and supports participation in consultations

1. 5. Networking & Business Development

• • Industry Connections
    Build meaningful, lasting relationships across the produce value chain - from growers to retailers and beyond

• • Member Directory & Committees
    Access to member listings and participation in OPMA Committees enhances collaboration and visibility.

6. Recognition & Awards

• • Annual Gala & Awards Ceremony
    Celebrate achievements and be publicly recognized via prestigious awards: Produce Person of the Year, Fresh Award, Outstanding Achievement, Lifetime Achievement, and Women’s Produce Network Award
  • Awards for Innovation & Impact
    Recognition programs spotlight innovation, leadership, sustainability, mentorship, and long-term contributions to the produce industry

7. Community Engagement & Social Impact

• • Produce Hampers & Outreach
    Support community-focused initiatives - like distributing over 1,200 fresh produce hampers to families across Ontario through OPMA’s Annual Spring Food Hamper program
  • Support for Student Nutrition Programs
    OPMA supports organizations such as Student Nutrition Ontario and the Toronto Foundation for Student Success, helping bring fresh produce and cooking skills to school communities. Your membership and support make it possible for students and their families across Ontario to access fresh local fruits and vegetables.

8. Access & Membership Tools

• • Easy Registration & Renewal
    Streamlined online signup or renewal with profile management, auto-renewal options, and member support.
  • Member Toolkit & eNotices
    Access to curated resources, alerts, newsletters, and tools to support operations and strategic decision-making.

• • Newsletter Receive Fresh Expressions, OPMA’s monthly e-newsletter with curated updates, insights, and resources tailored to the produce industry. 

Testimonials