Welcome to the OPMA Member Toolkit. The goal of the toolkit is to build off of the work we do at the Ontario Produce Marketing Association (OPMA) to connect people and information, from field to plate, by helping you in your marketing and communications efforts. The toolkit is intended as a one-stop resource for our members, to serve as an introduction for beginners in marketing efforts, or as a refresher to those with more experience. With the information we’ve provided in the Member Toolkit, we hope you can better inform, connect, engage and build your brand with your customers.
The OPMA Member Toolkit focuses on five areas: Branding, Marketing and communications, Social Media, Media and Reputation Management. Each section of the toolkit provides a broad overview of the topic, with key takeaways and tools to help you.