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Panel Discussion: Produce Traceability


Traceability in fresh produce is a complex and evolving topic, involving all parts of the supply chain. Join us to hear from retail and grower panelists as they discuss the challenges, issues and successes of implementing traceability measures in the fresh produce industry.

Jane Proctor, CPMA Vice President Policy and Issue Management, will outline the status of the Safe Food for Canadians Act (SFCA), the Produce Traceability Initiative and the latest on lot codes. This will be followed by a 30-minute panel discussion.

Panelists include:

• Cara Porter – Senior Director, Quality Assurance – Fresh, Loblaw Companies

• Jan VanderHout – Beverly Greenhouses and President of the Canadian Horticultural Council

• Joseph Ippolito – Supply Chain, Ippolito Produce

• Laurel Van Dam – Director of Strategic Initiatives, BC Tree Fruits Cooperative

To submit panel questions for consideration, please email Rochelle Roye at the OPMA via rochelle@theopma.ca by July 16.

Register Here: https://attendee.gotowebinar.com/register/437333364991842828

This webinar is a collaboration of National and Regional produce associations. Members of all participating associations are welcome to join the webinar.



Jul 29, 2021
1:30 pm - 2:15 pm