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OPMA Branding Session at OFVC

About

Join us at the Ontario Fruit and Vegetable Convention on February 22nd in room 206 for a dynamic session on Branding.

Amid ongoing inflation, price remains a major concern for Canadian consumers, but produce growers can turn to other strategies, including branding, emphasizing the importance of local products, and building trust with consumers, to differentiate their products. Join Numerator’s Brian Ettkin, Head of Strategy & Solutions, Canada from Numerator, for this hour-long session to better understand the preferences, attitudes, and purchase behaviour of verified Ontario produce buyers and strategies for retaining or gaining their loyalty in today’s challenging macroeconomic environment.

Our consumers are at the heart of why we get grow our food. Understanding our customers and how we speak to them through storytelling tactics, is becoming a business driver our farmers didn’t have to think about a short decade ago. Join Christina Crowley-Arklie of Crowley + Arklie Strategy & Co., as she shares tactical how-too’s to build and leverage your farm business brand from a social media, digital marketing and media standpoint. Our farm stories – the people, the produce and the purpose of why we farm – are the best-kept secret to sell agriculture and food.

Save the date and be part of this enriching experience! Don’t miss out on the chance to elevate your brand and discover the power of compelling storytelling. Register here to attend.

Feb 22
9:30 am - 11:30 am