Consumer Research Speaker Session
Getting to Know the Produce Consumer in Ontario:
Speaker: Lisa Covens, Vice President, Leger Research
Are you interested to know the kind of produce that consumers are eating and when? Want to know how to get your message to them about your product? Tune in to the webinar, as Lisa Covens will present the results of a consumer research commissioned by the OPMA in October 2021. Over 1,000 people across Ontario were surveyed to find out their attitudes and behaviours towards fresh fruit and vegetables, thanks to a grant received from the Ontario Ministry of Food and Agriculture.
The research uncovers how much produce the people of Ontario are eating at each meal and how they could be encouraged to eat more. It looks in depth at 10 popular fresh produce commodities to find out more about who eats these commodities, how they shop for them, and meal planning and preparation habits.
To attend the webinar, register here.