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Finding the Right Shelf Speaker Session

About

The market continues to evolve as consumers and customers are changing faster than ever. The COVID-19 pandemic has also impacted how and what we buy for food. To ensure producers and other members of the value chain can maximize their opportunity, they need to understand the market and how to find the right shelf for their products. Join Peter Chapman, Speaker, Retail Marketer, Author, and Consultant at the OPMA’s ‘Finding the Right Shelf’ webinar on August 11, as he explores:

What is happening in food & beverage industry?

  •  The value of food has changed
  •  Shift from food service to retail
  •  Buy Canadian/Buy Ontario
  •  E-commerce is now a reality in our food value chain
  • Changing priorities for retailers/distributors
  • Changes to the basket
  • Millennials are shopping in grocery stores
  • Sustainability-it’s still here

Finding the right shelf:

a) Considerations
i) Price
ii) Your vision for your business
iii) Geography
iv) Food safety
v) Quality control
vi) Sales and Marketing
vii) Information Technology
viii) Packing & packaging capabilities
ix) Labour

b) The options
i) Retail-large to small
ii) Direct
iii) Food service
iv) Meal kits
v) E-commerce
vi) Trends for volume

To register for the webinar, click here

Aug 11
Virtual
12:30 pm - 1:30 pm