Speaker Bios:
Brian Ettkin: The Head of Strategy and Solutions for Numerator Canada, Brian brings nearly two decades of industry experience to helping clients understand changing consumer behaviour. Prior to joining Numerator, Brian worked at Walmart Canada for nearly ten years and before that, he worked for The Nielsen Company. His career has brought him to four countries, including the United States, Japan, Russia and Canada.
Jeff O’Donnell: Jeff joined the Ontario Ministry of Agriculture, Food and Agribusiness in 2007. Since 2011, Jeff has been working as a Team Lead to support the delivery of Foodland Ontario which is the province’s key domestic marketing program to encourage consumers to identify, ask for and purchase Ontario foods first. Jeff provides team leadership in the planning and execution of communication, marketing and stakeholder relation strategies to support the economic development and competitiveness of Ontario’s agri-food sector. Jeff has also been responsible for leading project teams during the implementation of many elements of the province’s Local Food Act as well as other government local food initiatives.
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